WebsiteLivePublic websiteFlagship case study
Brescia Stone
Premium stone brand website and product catalogue
A public-facing brand site that structures product discovery, search visibility, and WhatsApp inquiries for Brescia Stone.
Built for PT. Bumi Raya Internusa.
Public website screenshot. Public pages of the live site.
- Organisation
- PT. Bumi Raya Internusa
- Year
- 2022
- Status
- Live
Position
Where this sits in the system
Editorial positioning across the five stages of the operating path. It is not a performance claim.
- 01Get foundIn scope for this project
- 02Make it clearIn scope for this project
- 03Keep contextIn scope for this project
- 04Follow throughNot part of this project
- 05Learn & repeatNot part of this project
Flow
The operating flow
Three moves, as described on the product page.
- 01Understand the context
- 02Shape the experience
- 03Clarify the next step
Record
How the website was built
Six beats in published order — problem, constraint, thinking, build, proof, role.
Problem
The brand needed a credible online presence. Its catalogue was difficult to browse, while sales spent time answering the same early-stage questions.
Constraint
The public pages are the whole surface. Anything that cannot be checked on the live site stays out of this record.
- Surface
- Live website · bresciastone.com
Thinking
Mapped material categories, planned an intent-led content structure, and designed the inquiry path around the questions buyers ask before speaking with sales.
Build
A product-led website with material categories, detailed specification pages, on-page SEO, and a WhatsApp inquiry path.
Proof
Every view here comes from the live public site. Counts describe published material, not performance.
- Views in this record
- 02
- Verified public figures
- None
Stated outcome
Created a clearer digital showroom and a more consistent way to guide incoming inquiries toward the right sales context.
Role
Website direction, catalogue structure, SEO, and inquiry flow
- Organisation
- PT. Bumi Raya Internusa
- Stage
- Live · 2022
Step 01 of 06
Move with←→
Evidence
Evidence boundary
Public website / live project
- Evidence class
- Public website
- Published
- Public pages anyone can open on the live domain.
- Not published
- Anything that is not visible on the public site.
Artwork: Public website screenshot.
Stack
Tools
- Next.js
- Tailwind CSS
- SEO
- WhatsApp API
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Brescia Stone ID