Rangga Ocstar, Digital Growth Specialist

Keep the connection.

I'm here as

Customers slip through the gaps between your ads, your website, and your follow-up. I connect the three, so attention turns into conversations your team can act on.

Discuss a projectSee the work

The connected system

SIMULATION / PUBLIC-SAFE

Follow one enquiry from the first search to the next improvement.

  1. 01 / 05Get found

    Meet the right demand.

    Search intent and useful content give a business a reason to be found.

    • Marketing
    • SEO
    • Content

    MagradeA public material website with an educational content direction.

  2. 02 / 05Make it clear

    Make the next step obvious.

    A website should help someone understand the offer, explore it, and act.

    • Web
    • Conversion
    • Brand

    Brescia StoneA product-led catalogue and a direct WhatsApp enquiry path.

  3. 03 / 05Keep context

    An enquiry is the beginning.

    Keep the customer, the need, and the next action together. Let the team work from shared context.

    • CRM
    • Internal products
    • Sales operations

    BresciaHubAn internal sales workspace spanning five brands. Public-safe interface only.

  4. 04 / 05Follow through

    Give the next person a head start.

    Rules and AI can organise repeated work. People still own decisions and customer relationships.

    • Automation
    • AI
    • WhatsApp

    WhatsApp Sales AgentA documented enquiry qualification and human-handoff pattern, not live telemetry.

  5. 05 / 05Learn & repeat

    Operate it. Then improve it.

    Review the process, find the bottleneck, and make the next useful change.

    • Analytics
    • Reporting
    • Operations

    Multi-Brand AI WorkflowA documented cross-brand workflow approach. No invented performance figures.

Selected work

Systems running inside real businesses, and the products that came next.

All work
  1. Problem Customer context scattered across tools and private chats.Change A shared workspace for customer management, quotations, stock visibility, and WhatsApp workflows.Outcome One operational view across five brands.Internal platformBresciaHubProduct builder & system architect
  2. Problem A large catalogue was difficult to explore before an enquiry.Change Material categories, useful product information, and a clearer route to sales.Outcome A digital showroom with a consistent enquiry path.Public websiteBrescia StoneWebsite direction, catalogue structure, SEO & enquiry flow
  3. Problem Buyers needed better context for understanding stone materials.Change An educational content direction connected to material exploration.Outcome A distinct material discovery and information channel.Public websiteMagradeContent strategy, website direction & SEO
  4. Car-rental website and WhatsApp booking journeyPublic websiteART Rent CarWebsite, landing-page, and local SEO direction
  5. Sales workspace for follow-up and pipelinePrototypeAletra Sales OperationsProduct direction and interface design
  6. Product studio workspace from idea to directionPrototypeRockFoundryProduct direction and interface design
  7. Social media workspace for content and workflowPrototypeRockbaseProduct direction and interface design

Toolkit

The tools I use every week, grouped by the job they do.

Pick a group to see its tools.

  • Google Ads
  • Meta Ads
  • SEO
  • Content Strategy
  • Next.js
  • React
  • Tailwind CSS
  • Figma
  • Canva
  • n8n
  • WhatsApp API
  • Google Sheets
  • Performance Reporting
  • Data Analysis

Counted, not estimated.

Brand
5
Managed in parallel
Workspaces
6
Automation workflows
Sites
7
Built & maintained
Since
2022
Doing growth work

Every figure here comes from my CV and public portfolio.

Rangga Ocstar

Behind the system

I'm Rangga. I connect the parts.

I've worked as a Digital Growth Specialist in Jakarta since 2022, across campaigns, websites, content, lead handling, reporting, and automation.

The work I like most is where marketing, the website, and sales follow-up finally share the same context, and the team can keep running it after I hand it over.

More about meView CV

Start with one conversation.

For clientsBring the messy part.Tell me where enquiries get stuck, from the first search to the follow-up. I'll come back with the first thing worth fixing.Discuss a projectFor recruitersSee the full record.Experience, tools, and verified results on one page, ready to print or pass to your team.View CV

Or reach me directlyEmail ranggaocstar@gmail.comWhatsApp 0878-9116-8387