Digital productInternalInternal platformFlagship case study
BresciaHub
Internal sales and operations platform
An internal platform for customer context, stock visibility, quotations, WhatsApp workflow, and cross-brand sales operations.
Built for sales teams and owners working across multiple stone brands.
- Organisation
- PT. Bumi Raya Internusa
- Year
- 2024
- Status
- Internal
Position
Where this sits in the system
Editorial positioning across the five stages of the operating path. It is not a performance claim.
- 01Get foundNot part of this project
- 02Make it clearNot part of this project
- 03Keep contextIn scope for this project
- 04Follow throughIn scope for this project
- 05Learn & repeatNot part of this project
Flow
The operating flow
Three moves, as described on the product page.
- 01Find the opportunity
- 02Move the conversation forward
- 03See the business clearly
Record
How the system works
Six beats in published order — problem, constraint, thinking, build, proof, role.
Problem
Customer context, stock information, quotations, and WhatsApp conversations were spread across manual tools and personal chat histories.
Constraint
The work runs inside the company, so this record stops at interface views that are safe to publish. Customer records are not part of it.
- Surface
- Internal product · Public-safe view
Thinking
Mapped manual handoffs and shaped a central product model that could support several brands without forcing every team into a new process at once.
Build
An internal platform concept for customer management, stock visibility, quotations, and WhatsApp workflow connected to operational data sources.
Proof
Interface views only. Customer records are not included. Counts describe published material, not performance.
- Views in this record
- 05
- Verified public figures
- 01
Stated outcome
A clearer shared source of context for sales operations, designed to reduce dependence on fragmented documents and personal conversations.
Role
Product builder and system designer
- Organisation
- PT. Bumi Raya Internusa
- Stage
- Internal · 2024
Step 01 of 06
Move with←→
Proof
Public-safe interface
Interface views only. Customer records are not included.
Open full size01Opportunity database
Open full size02Owner dashboard
Open full size03Cross-brand sales report
Open full size04Sales report
Evidence
Evidence boundary
Internal work: details are limited to public-safe material
- Evidence class
- Internal platform
- Published
- Interface views that are safe to publish.
- Not published
- Customer records and internal data.
Artwork: BresciaHub sales workspace.
Verified public facts
- Brand terintegrasi
- 5Struktur organisasi PT. Bumi Raya Internusa
Stack
Tools
- Next.js
- n8n
- PostgreSQL
- WhatsApp API
- Google Sheets
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