WebsiteLivePublic website
Nu Stone Republik
Contemporary stone brand direction and website
Brand direction and website work for a contemporary stone label positioned for architects and interior designers.
Built for PT. Bumi Raya Internusa.
Illustrative project artwork. Public pages of the live site.
- Organisation
- PT. Bumi Raya Internusa
- Year
- 2023
- Status
- Live
Flow
The operating flow
Three moves, as described on the product page.
- 01Understand the context
- 02Shape the experience
- 03Clarify the next step
Record
How the website was built
Six beats in published order — problem, constraint, thinking, build, proof, role.
Problem
The new brand needed a distinct point of view without confusing an audience already familiar with other stone brands in the group.
Constraint
The public pages are the whole surface. Anything that cannot be checked on the live site stays out of this record.
- Surface
- Live website · nustonerepublic.com
Thinking
Defined the visual and content direction, then applied it to the site structure and the way the catalogue would be introduced.
Build
A website concept built around a bolder material catalogue, project references, and educational content for design-led audiences.
Proof
Every view here comes from the live public site. Counts describe published material, not performance.
- Views in this record
- 02
- Verified public figures
- None
Stated outcome
Established a clearer identity and a focused way to speak to architects, designers, and contractors.
Role
Brand direction, content structure, and website development
- Organisation
- PT. Bumi Raya Internusa
- Stage
- Live · 2023
Step 01 of 06
Move with←→
Evidence
Evidence boundary
Public website / live project
- Evidence class
- Public website
- Published
- Public pages anyone can open on the live domain.
- Not published
- Anything that is not visible on the public site.
Artwork: Illustrative project artwork. It is a public-safe illustration, not a production interface or customer data.
Stack
Tools
- Next.js
- Tailwind CSS
- Brand Strategy
- Content Strategy
- SEO
Working on a similar problem?
Share the process, the people involved, and the first useful step.
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